Digital Strategy Q&A (Questions (Abstract): (What do our clients need?…
Digital Strategy Q&A
What are we trying to better understand?
What are our current capabilities?
How good are we at them?
Are there any we need to reconsider/re-evaluate?
Can we improve them and/or the associated process to make them more efficient? (ROI)
[LIST OF DIGITAL SERVICES - CAPABILITIES]
Are there any latent or underutilized capabilities
[DIGITAL SERVICE CAPABILITIES ASSESSMENT]
What capabilities could we adopt?
Which should be considered?
Most profitable? (ROI)
[PROFIT MODELING & COMPARATIVE ANALYSIS]
Least Risk to Benefit?
[RISK TO BENEFIT ANALYSIS - NEW SERVICES]
[DIGITAL SERVICES INSIGHTS REPORTING]
[LIST OF DIGITAL SERVICE - POTENTIALS]
What do we have to offer our clients?
Knowledge on a subject
A degree of skill in a given field
Goal: To educate, advise, or provide council (to clients). Knowledgeable but does not practice the given trade he/she is advising on.
A Level of Skill in a given art
Goal: To perform a set of tasks/jobs for a client regarding an area of specialty. Depending on level of expertise, can play a partial role as a Sage in educating or advising. Can build or make whatever the subject matter refers to a real product or service.
[LIST OF DIGITAL SERVICES]
What we offer
What are our digital goals as a company?
What is digital?
[LIST OF DIGITAL PRACTICES]
What are current practices?
Which ones do we do?
That we currently offer
Which do we do well?
Which do we not do well?
Which do we (want to) avoid?
What are future practices?
Which ones do we want to do?
That we want to offer
Can we do these?
Should we do these?
What will it take to do these?
What do we want to offer to our clients?
What do they need?
What do we specialize in?
[LIST OF DIGITAL SERVICES - CURRENT]
What do we do quickly and efficiently? (ROI)
Can we do more (to add to this list)?
In the future?
What do our clients need?
What are they planning:
To do In the near future?
What potentials seen/unseen are there in regards to their future?
[CLIENT BREAKDOWN BY TYPE & INDUSTRY]
What are they currently:
and could use help with?
and need extra help with?
Doing that is new and need help with?
Do we have the capabilities to help them?
In-the near future?
Further down the road?
What types of future clients would we like attract?