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Place (Distribution) CH 11 WEEK 9 (PHYSICAL DISTRIBUTION IN SUPPLY…
Place (Distribution)
CH 11 WEEK 9
DISTRIBUTION
decisions and activities that make products available to customers when and where they want to purchase or access them
MARKETING CHANNEL
marketing channel
-
aggregate of all individuals and organisations that direct the flow of products from producers to customers
operations management
-
total set of managerial activities used by organisation to distribute products in the right quantities to right locations at right time
marketing intermediaries
-
the middlemen between producers and customers in a marketing channel linking producers to consumers via contractual arrangements or through purchase or resale of products
activities performed by intermediaries
marketing information
marketing managment
facilitating exchanges
promotion
price
physical distribution
supply chain
-
all activities associated
with the flow and transformation of products
from raw materials through delivery to end customer
utility
time
place
possession
form
TYPES OF MARKETING CHANNELS
direct marketing channels
indirect marketing channel
multiple marketing channel
hybrid marketing channel
PHYSICAL DISTRIBUTION
IN SUPPLY-CHAIN
MANAGEMENT AND
MARKETING STRATEGIES
outsourcing
contracting physical distribution tasks to third parties who do not have managerial authority in channel
physical
distribution
activities used to move products from producers to consumers and end users
order
processing
receipt and transmission of sales order order info
inventory
management
developing and maintaining adequate assortments of products to meet customer needs
warehousing
design and operation of facilities for storing and moving goods
transportation
movement of products from where they are made to intermediaries and end users
DIRECT
MARKETING
catalogue marketing
direct response marketing
telemarketing
television home shopping
online shopping
direct selling
materials handling
physical handling of tangible goods, supplies and resources
TYPES OF
RETAIL STORES
general
merchandise
retailer
discount store
convenience store
supermarket
hypermarket
warehouse club
warehouse showroom
department store
specialty retailer
category killer
off-price retailer
STRATEGIC
ISSUES
IN RETAILING
location
store image
category
management
TYPES OF
WHOLESALERS
merchant wholesalers
full-service wholesalers
limited-service wholesalers
agents and brokers
(functional middlemen)
agents
brokers
manufacturer's sales
branches and offices
sales branches
sales offices
STRATEGIC ISSUES
IN MARKETING CHANNELS
SELECTING MARKETING
CHANNELS
customer characteristics
product attributes
type of organisation
competition
environmental forces
characteristics of intermediates
CHANNEL LEADERSHIP,
COOPERATION AND
CONFLICT
channel leadership
channel cooperation
channel conflict
channel integration
vertical channel integration
horizontal channel integration