Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market Entry Strategies (Exporting (What is "exporting?":…
Market Entry Strategies
-
Franchising & Licensing
Advantages:
Due to a franchisee paying for the franchise's startup cost, financial risk is decreased for the main business.
-
What is "franchising?": A franchisee, operating and licensing a property to help extend/expand the franchisor's business.
-
Joint Ventures
What is "joint ventures?" It's basically an alliance with invited foreign companies! They share stock ownership. These international companies are working together as a way to invest in each other. It's all about helping each other out.
-
-
Direct Investment
What is "direct investment?": It could be thought of as an investment! This includes complete ownership and control over a business because it's your money that's being invested in this entire company!
-
-
Strategic Alliance
What is "strategic alliance?": An alliance with two or more companies from different countries trying to accomplish mutual and strategic goals which can benefit everyone!
-
-
Wholly Owned
What is "wholly owned?": It's a subsidiary. There is green field investment & Acquisition - Starting a brand new company in a country or require an existing company in a country.
-
-