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The marketing mix - product (Failure or success (overestimation market,…
The marketing mix - product
New product development
NPD
4 P's
Product
Goods, services and ideas
Covenience
Shopping
speciality
Unsought
place
Promotion (distribution)
Price
7 P 's for services
Process
Physical evidence
People
5 P' s product offers
meeting consumer needs :checkered_flag:
changes can take time
Be expensive
Product development p51-54
Identification and selection
Concept generation
concept/ project evaluation
Development
Launch
Market/ business analysis
break-even analysis
Failure or success
overestimation market
Disregarding marketing research
Higher costs
poor design
incorrect positioning
Unsuitable timing
Inappropriate pricing
Poor promotion
Aggressive competition
Products succeed
Superior product
Voice of the customer
Doing the homework
Early product and project definition
Spiral development
World product
Executed launch
Speed counts
MNC
Local opinion
creative thinking
Establishing local networks
Employing
Marketing distribution
Communication channels