ID not only visible outward presentation of org, it is also a set of characteristics/traits that give org specificity, stability & coherence (it is concerned with what org is - their core as laid down in strategies & culture)
ID thus includes:
-Org ID: Personality traits (what org is) and sense of individuality & uniqueness (anchored in a combination of geographical place, nationality, strategy, founding, core business, technology, knowledge base, operating philosophy & org design). The particular combination of ID anchors inspire a set of core, distinctive values e.g. Sony & Virgin
-Corp ID: Outward presentation & comm of org ID.
-> Theoretically ID refers to both strategic comm to external stakeholders as well as internal patterns of meaning-making & identification within org.