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Modul 4: Bauran Pemasaran Jasa (Marketing mix jasa (product, price,…
Modul 4:
Bauran Pemasaran Jasa
Marketing mix jasa
product
price
promotion
place
people:
kualitas & kuantitas SDM yg terlibat
process:
bagaimana proses operasi
customer service:
service level
Ansoff matrix
market penetration
market developemnt
product/service developent
diversification
Penentuan harga
Tujuan
survival
max profit
max sale
market share
prestige
ROI
faktor pengaruh
sasaran
daur hidup jasa
sumber daya yg dipergunakan
persaingan
elastitisitas permintaan
struktur biaya
taktik
cost plus
rate of return
competitive parity (market leader)
loss leading
value based
relationship pricing
flexible
discount
dll banyak coy