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The Market segmentation (segmenting business M. (Same than consumer M.,…
The Market segmentation
Segmenting consumer M.
géographic
Nation
religion
cities
Demographic
age / cycle of life/ generation
gender
income
occupation
education / religion / ethnicity
Psychographic
social class / lifestyle
personality
Behavioral
Occasion
benefit
segmenting business M.
Same than consumer M.
Operating characteristic
purchasing approach
situational factor
personal characteristic
Segmenting international M.
Geo location
Economique factors
Political factor
Intermarket segmentation
similar needs
and buying behavior even though they are
located in different countries*
Requirement for effectiveness segmentation
measurable
accessible
substaintial
differentiable
actionable