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Ken Samuels (Facebook (Pros (Used as a professional platform by many, Good…
Ken Samuels
Facebook
Same as Instagram, but with more mature users (in numbers)
Pros
Used as a professional platform by many
Good platform to create engagement
(Could also increase engagement on site)
Cons
People are not in a "buying" mood.
LinkedIn
Pros
Reach business people
Reach a relevant audience for a business startup
Cons
Wes special prices?
AdWords
Display advertisement
Pros
Target
Interests
Demographics
Cheaper cpc
Cons
Third party sites
Might be perceived as spam
Limited control for where the ads are viewed
Search advertisement
Pros
Availability
Presence on Google
Cons
Cannot target demographics
Instagram
Pros
Can determine demographics
Visual
Cons
Users 26 % over 50
People are not in a "buying" mood.