Please enable JavaScript.
Coggle requires JavaScript to display documents.
Reading 4: Focusing (Positioning (Reason to believe (evidence), Target …
Reading 4: Focusing
Positioning
Target comsumers
Competitive and category
Promise benefit
Reason to believe
evidence
P42 positioning maps
Clarity
Consistency
Credibility
Competitiveness
Targeting
Customers' needs and wants
Competitors
Competencies and resources
Undifferentiated
BBC news
Differentied
Clarks Shoes
Concentrated
Niche
Customised
Mini cars
Markets
Group of people
Purchase products
Demographical characteristics
Preference
Lift styles
Cultures
Geographical
Needs
Measurable
Asssessable
Substantial
Differentiable
Actionable
Non-profit
Environment
Food
Rural affairs
Climate change
Barriers
Motivations
Consumer
Demographic
Geographic
Psychographic
Behavioural
Business
Personal and Operating
buying Approaches
Situational factors
Segment p38 :checkered_flag:
Segment types
Current position
Interventions