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Types of Promotion (Advertising (the activity or profession of producing…
Types of Promotion
Advertising
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Advertising can be used as an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message
Often used to promote or sell a product, service or idea.
Personal Selling
Personal selling is where businesses use people to sell the product after meeting face-to-face with the customer.
The sellers promote the product through their attitude, appearance and specialist product knowledge.
They aim to inform and encourage the customer to buy, or at least trial the product.
Product Endorsement
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A written or public statement by a celebrity, business or professional group extolling the virtues of a product.
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Publicity
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Publicity is gaining public visibility or awareness for a product, service or your company via the media.
It is the publicist that carries out publicity,
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Relationship Marketing
Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement.
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This information is directly suited to their needs and interests and by promoting open communication.