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Types of Promotion (Advertising (A paid, non-personal message. Print and…
Types of Promotion
Advertising
A paid, non-personal message. Print and electronic mass media are used to communicate a message about a product they are wanting to sell
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Relationship Marketing
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Businesses are looking for ways to develop long-term relationships with individual customers,
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Product Endorsement
A public statement by a celebrity telling of a product they are recommending the use of the product to the public
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Celebrities, who act as opinion leaders help support their product they are selling to the public
Personal Selling
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One-on-one, personal selling can be much more persuasive than advertising
A real estate agent uses personal selling when he or she shows a house and tries to persuade the potential home owner to purchase it
Promotion
Informing, persuading and reminding consumers about a business’s products so they can attract new customers by raising awareness of a particular product
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Sponsorship Sales
Sponsorship sales is a type of advertising where a company pays to be associated with a specific event or person
Loyalty reward programs. These offer ‘rewards’ to
those ‘loyal’ customers who purchase specified
amounts or make repeat purchases.
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Refunds. Part of the purchase price is given back to those customers who send in a voucher with a
specific proof of purchase.
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