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Types of Promotion (Relationship Marketing (Relationship marketing is a…
Types of Promotion
Relationship Marketing
Relationship marketing is a facet of customer relationship management that focuses on customer loyalty and long-term customer engagement
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Advertising
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Advertising is the activity or profession of producing advertisements for commercial products or services.
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Publicity
Type of promotion that relies on public relations effect of a news story carried usually free by mass media. The main objective of publicity is not sales promotion, but creation of an image.
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Sponsorship
Sponsorship advertising is a type of advertising where a company pays to be associated with a specific event. Besides from charitable events, companies may sponsor local sporting teams, sports tournaments, fairs, and other community events.
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Personal Selling
Personal selling is where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customer.
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Product Endorsement
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Product Endorsement is an advertising strategy which involves famous celebrities advertising and selling a product explaining how good the product is.
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