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Building Trust Chapter 6 (Communication (WASTA (Calling to introduce…
Building Trust
Chapter 6
Critical Element
Culture
Sources
Plain conduct
Business companies
Multi-cultural
Americans don't show who they are
Two Types
Cognitive
Confidence
Comes from the head
Business interaction
Effectiveness
Empathy
Emotional closeness
From the heart
Personal level
Friendship
Roy Chud
Surveyed Chinese-Americans (p. 169)
Cognitive based willingness
Based
Two types
Task
Business
Relationship
Sharing
Peach vs. Coconut
Coconut
No effort
Stern
Peach
Kurt Lewn
Culture system
Soft
Share
Communication
Email
Phone
Face-to-face
WASTA
Calling to introduce yourself