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That Sugar Film (Techniques (Cinematography (Use of selfies and "…
That Sugar Film
Techniques
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Camera shots
around the 0.50.00 mark, the movie focuses on a dental procedure. The use of close ups and high angle camera shots here emphasise the suffering and discomfort of the patients. The audience feels empathy towards this, and it helps make associations between sugar and pain/suffering.
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Parallel Editing
This is when two different scenes are inter-cut with each other. In narrative, it normally shows us that two events are happening at the same time. In documentaries, it links to ideas and is often used to show cause and effect.
Music
At times, the music is very paced, loud and energetic. This keeps the audience's attention, and at times, helps prevent them from focus on arguments in depth and instead encouraged them quickly accept them and move on.
Voice-over
Voice-overs are used to interrupt and ridicule interview subjects the director disagrees with. They are also used to force connections between certain images (hyperactivity, violence, stress, silliness, etc) and sugar.
Interviews
Interviews with experts give the movie credibility. Interestingly, the experts are not of equal repute, but the film makes sure to focus on the credentials of the better experts. This helps the audience assume the others are at least as good.
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Archival Footage
A very easy and quick way to date (let the audience know they are from the past) ideas or messages. Sometimes this is done to show an idea is old-fashioned in the negative sense, and other times it is done to show that a concept or idea has been known for a long time.
Montage
A montage is a rapid series of shots, normally connected by having the same music track play across all of them. In narrative films, they are used to show the progression of time (like when we see an athlete complete months of training in just 2 minutes of screen time). In documentaries, they are used to link ideas thematically. They imply that all of the scenes you witness probably have either the same cause, or the same effect.
Re-enactments
These are often used to help the audience rethink their consumption of sugar. There are multiple times where the director mentions how much sugar is in a product, and then shows the audience images of somebody eating similar food but with literal table sugar as a condiment.
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Celebrity Cameos
Hugh Jackman, Stephen Fry, Brandon Thwaites and Isabelle Lucas all make cameos in the film.
Some of these cameos take advantage of the actor's stage experience and make use of their ability to deliver speeches in an engaging and interesting or unusual manner. Other cameos are used so the direct can attract the audience's attention with the celebrities' sex appeal
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Basics
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The dodgy experts
Kathleen DeMaisons
Her Ph.D is from a questionable, online university. She runs a rehab clinic that is unusual and arguably not as effective as the norm.
David "avocado" Wolfe
Believes in crazy, dumb ideas. Sells products to people who believe him. At one point, he has made money by convincing people to plug themselves into the ground wire of an electrical outlet so as to “naturally discharge electrical stress from our bodies" (this is idea in ineffective, dangerous, and completely stupid, DO NOT DO THIS!)
Tom Campbell
The "NASA Physicist" who now writes weird, new-age philosophy. Also, he never finished his Ph.D in physics, and while he claims "he worked for NASA on "classified, high-level missile defence programs", NASA themselves cannot legally comment or confirm anyone's claims about this (but why would they hire a physics dropout)
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