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Clase de inovacion 2nda parte de los aprendisajes (Creativity and…
Clase de inovacion 2nda parte de los aprendisajes
Creativity and innovation
Creativity is...
"Creativity is generating new ideas and concepts, or making connections between ideas where none previously existed." Mitchell Rigie and Keith Harmeyer, SmartStorming
Innovation is...
The process of creating a product or service solution that delivers significant new customer value. The process begins with the selection of the customer and market, includes the identification and prioritization of opportunities, and ends with the creation of an innovative product or service." Ulwick, Anthony W., What customers want. New York. McGraw-Hill 2005. Glossary 180.
Different kind of innovation
Experience
Business model
Networking
Process
Core process
Enabling process
Offering
Product performance
Product system
Service
Channel
Brand
Customer experience