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Experience Economy (What (Traveling (Holidays, Day trips, Weekends away,…
Experience Economy
Who
Millenials
18 - 34 year olds
What
Traveling
Holidays
Day trips
Weekends away
Backpacking
Inter-railing
Events
Concerts
Festivals
Fairs
Exhibitions
Other
Drinks with friends
Meals out
Education
Workshops
Seminars
Factors
Media
Music
TV
Film
Bloggers
Photography
Magazine
Social media
Self image
Well traveled
Status symbol
Highly educated
Peers
Feel more connected
FOMO (fear of missing out)
Show off
Effects
Consumer
Less stressed
Less competition
Industry
Retail downfall
Bars/restaurants on the rise