Art Nouveau is dynamic, individualistic, but short lived, dominating the arts in Europe and the United States from 1890-1910. Art Nouveau took its name from the Maison de l'Art Nouveau (House of the New Art), an art gallery opened in 1895 by the Franco-German art dealer Siegfried Bing that featured the new style. In France, Art Nouveau was also sometimes called by the British term "Modern Style" due to its roots in the Arts and Crafts movement, Style moderne, or Style 1900.It was also sometimes called Style Jules Verne, Le Style Métro (after Hector Guimard's iron and glass subway entrances), Art Belle Époque, and Art fin de siècle.