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ROLES (Marketing (Types of Market (Resource, Industrial, Intermediate,…
ROLES
Marketing
Interdependence with Other key Business Functions:
Production, Selling, market approaches
Strategic Role of Marketing Goods and Services
Types of Market
Resource
Industrial
Intermediate
Consumer
Mass
Niche
Finance
Objectives of Financial Management
profitability, growth, efficiency, liquidity, solvency
short-term and long-term
Interdependence with Other Key Business Functions
Strategic Role of Financial Management
Operations
Goods/Services in Different Industries
Interdependence with Other Key Business Functions
Strategic Role of Operations Management
Cost leadership
Good/Services Differentiation
Human Resources
Strategic Role of Human Resources
Interdependence with Other Key Business Functions
Outsourcing
Using Contractors
Domestic
Global
Human Resource Functions