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Week 1: theory and communication (communication science research focused…
Week 1: theory and communication
theory
question and answer
common sense theory
scientific theory
systematic
informative
hunches
about the way things work
news value theory
agenda setting theory
framing theory
perspectives on communication
transmission model (mainstream)
expressive model
publicity model
reception model
communication science research focused on
sender
message
receiver
production, distribution
consent
use/interpretation/effects
how ads have changed
contra-stereotypical advertising
role reversal
more sexualization of men and women
theories as MAPS
they simplify reality by focusing on certain aspect
they show the way through unknown terrority