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Consumer (Students (Multi Functional (saving space, flat pack), Education…
Consumer
Students
Affordable
highest quality but cheap price
Multi Functional
saving space
flat pack
Time is sparse
Sustainable
Function over what it looks like
Education
Collage
University
Teens
Affordable
Cultural groups
Social groups
Youth cultural
Cool
Weak attention span
Efficient
Children
Fun
Colourful
Safe
rounded corners
low heat output bulb
Accessible
not to big
lots of imagination
Adults
Sustainable
must last up to 5 years at least
Full time jobs
not much free time
Family
Busy with their kids
multi functional
Elders
highly accessible
easy usage
struggles with simple tasks