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Celebrity culture poses serious implications for our modern value system.,…

- - - - It is easier for consumers to relate to products that have a tangible, human identity.
    - - Celebrities are scrutinized when they deviate from the role of product-placer and express their own opinions.
      - It is easier to mold simple-minded celebrities to become the face of a product than to mold intelligent ones.
        
        Intelligent people form their own opinions, independent of external forces.
        
        Simple-minded people lack the awareness to create their own sense of self.
    - - Celebrities are as visibly present in people's lives as next-door neighbors.
- - - - During the time of this study, shows like Hannah Montana dominated television, whose major motifs were fame and success.