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Future of Marketing (Content (Audio (Podcasts, Radio/streaming),…
Future of Marketing
Content
Strategic planning of content delivery!
Forum and External Community Participation (Quora, Reddit, Forums, etc)
Audio
Podcasts
Radio/streaming
Paid Distro
Outbrain, Taboola, etc.
MOBILE OPTIMIZED CONTENT!
VIDEO!
LIVESTREAMING
Meerkat
Periscope
Create good free content!
User generated content
Email Newsletters
Landing Page Optimization
eBooks
Channels / Brand Storytelling
Advertising
Google Display Network
Mobile Display ads
Targeted Mobile Campaigns
Facebook! (good)
Native promotion / social media
Newsletter / Email Database!
Social Media
SnapChat
personalized snaps to loyal customers
Marketing Campaigns
Pinterest
Show your offering/brand in visuals
Instagram
Insta Posts Checkout!
Facebook
Create "Niche" Facebook groups
Instant Articles
PR
Paid Search
Create Communities
Branded 'Niche"
Vertical
SEO
Awareness of algorithm updates
Local SEO!
Organic SEO!
Affiliate Outreach
Blogger Networks
ShareSale
Big Data
customer insight
identify decision drivers (‘micro moments') for buyers
Predictive Analytics
Marketing Automation
Personalization
Brand
Value Prop
activate
identity
emotion
memory
integrate your brand values into users communities
voice / tone
Authentic connection!
Who are your influencers!?
Paid Influencer outreach
Guest posting
Be Human!
establish trust!
Value Proposition (WHY do you do it)
Commerce
MOBILE! Smartphone purchase experience!
Testimonials
Product ratings
Social proof
Point of Purchase integration
User Research
Mobile Customer Experience
Mobile marketing
User Journey
Devices
Internet of things
Beacons / Location
wearables