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Burger King (Competitive Advantages (Product Quality, Food Freshness, Food…
Burger King
Competitive Advantages
Product Quality
Food Freshness
Food Safety
Secure Supply Chain
Nutritious Food
Service Quality
Top 5 Resources
Corporate Responsibility
Commitment
Tangible & Intagible
Franchise
Rising Competition
Company Goals
Most Profitable QSR Business
Franchise System
Best Quality Food
Buy Tim Hortons (THI)
Situational Analysis
Focus
Culture
Strengths
Weaknesses
Target Customers
Young Men
Women
Age 50 & Older
Control Systems
Internet Based Display
SMX
SPEQ
Market Share
Current Earnings
Annual Revenue
Product Life Cycle
Maturity Stage
BCG Model
Burger King Marketing Plan. (n.d.). Retrieved October 09, 2017, from
http://marketingmixx.com/marketing-plan-2/306-burger-king-marketing-plan.html
Gregory, L. (2017, February 05). Burger King's Generic & Intensive Growth Strategies. Retrieved October 09, 2017, from
http://panmore.com/burger-king-generic-intensive-growth-strategies
Team, T. (2014, July 01). Key Trends Impacting Burger King's Business. Retrieved October 09, 2017, from
https://www.forbes.com/sites/greatspeculations/2014/07/01/key-trends-impacting-burger-kings-business/#712af7973cd0
Burger King. (n.d.). Retrieved October 09, 2017, from
https://www.compliancemetrix.com/burger-king/
