Luxury Range Strategy. Keep for F&B as Core Brand. also available online but not to other channels. Ready Meals, Sauces, Jams, Biscuits , Cheese , Snacks, BF Cereals etc. Brand positioning in keeping with F&B lux sector but still at affordable prices . Keep surrounding brands to give choice but reduce selection if same. Data driven stock selection & reorder. Benefits incl brand consistency ( attractive display ) . Breakdown Sku selection by category for presentation.