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Email Marketing StrATEGY Masterclass (Automation and Sequences (find the…

- - - - Look at ESP auyomation in dotmailer or mailchimp
    - - Freshrelevance
      - Shop around. BAse tool on what you need currently.
      - dont expect too much from your email platform. They are not your go to strategy people. They are service industries.
- - - - Use the same dialogue and copy and sync up.
      - often this is all a mess. customers go elsewhere as they dont feel you know them.
- - - - 2) Aquisition
      - 1)Consideration phase- when do they become actively more engaged and start taking an interest in purchasing.
        
        Knowing how to manage the different levels of interest
        
        Product browse/ Multiple categories / follow up with something relevant to nuture the lead.
        
        MArketing and sales need to talk about this!
        
        most companies think about what they want and thats a bad date.
        
        Relationship- respect- both responsible. Understanding. Working on peoples terms as they work on ours.
        
        Sales people are really really good at this stage. its what they do! We need to work with them and listen to what they tell us.
      - 3) post conversion: The Experience Stage. This is the get excited, its on its way stage
        
        This is where marketers drop the ball.
        
        serial one night standers!
      - 4) Retention And advocacy. How do we keep those customers and retain them. Loyalty.
        
        95% of marketing budgets spent on aquisition
        
        Sony example of sending the instructions for something ain advance of the product arriving!
      - 5) Win Does email platform matter-?text and re- engagement
        
        Marketers either bad or think they are not responsible for this part.
        
        lapsed customerr equals win back.
        
        Supermarkets really good at this. Look at examples of what they are doing.
        
        re engagement campaigns stats from Phillip