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Consumer (Teenagers (Hobbies/interests (sports, Shopping, Going to…
Consumer
Teenagers
Affordable
Grown up
Up to date
Modern
In style with current trends
Socializing
Going out with friends
Easy to use
Get distracted easily
Get annoyed easily
Hobbies/interests
sports
Shopping
Going to parties
cool
Funky
Children
Babies
gender neutral
subtle
Light colours
Baby blue,yellow or pale pink
safety conscious
No sharp edges
Fun
Colourful
Bold
Bright
Safe
No sharp edges
Imaginative
Fairy tales
Nursery rhymes
Dreams
Accessible
Easy to use
Students
Affordable
Don't have a lot of money
Educational
Busy with school work
Easy to use
Haven't got much spare time
size
Be able to fit in small homes or accommodation
Socializing
Professional people
Jobs
Business man/women
Teacher
Architect
Busy
well paid
High quality
Easy to use because they may be busy
People with families
Easy to use
May not have a lot of spare time
Can be used by a range of aged people
Durable and long lasting
Resistant to wear
Adults
Sustainable
Renewable materials
Modern
Busy
with work
Children
Good quality
Last a long time
Elderly people
Easy to use
Simple
Straight forward
Don't have good eye sight
Don't have good hearing
style
Retro
Appealing to the generation
People who work from home
Busy
Something that is easy to use
Long lasting