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E-commence (E-Business Model (Revenue (transaction fees, traditional sales…
E-commence
E-Business Model
competitive environment
the existing players in the market and the nature of the competition
marketing strategy
the promotion plan of your product/service
management team
the background and experience of the company leadership
presence
brick and mortar
click and mortar
click only
O2O
Revenue
transaction fees
traditional sales
web/mobile advertising
affiliate marketing
subscription
Pricing
price is the integral part of marketing strategy
traditional pricing based on
fixed costs
variable costs
demand curve
price discrimination