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Digital economy (net work effects (value come from (switching cost…
Digital economy
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Moore’s Law
• GordonMoore(Intel’s Co-founder)
– No. of transistors on a chip (i.e. CPU power) doubles every 12 - 24 months (or simply regularly)
• Technology progresses at a fast pace that any of us at any point in time cannot imagine
– For the last 20 years, the power of PC increased by more than 10 thousand times
– Yet, price dropped very significantly
strategies
• Platform operator
– Amazon, Taobao, App Store, Uber, Google ... etc.
• Move early
– Yahoo! Auctions in Japan
• Subsidize product adoption
– PayPal
• Leverage viral promotion
– Skype; Facebook feeds, Whatsapp
• Expand by redefining the market to bring in new categories of users or through convergence
– iPhone and Android
• Establish distribution channels
– App Store with iPhone
– Microsoft bundling IE with Windows
• Seed the market with complements
– Android
• Encourage the development of complementary goods
– App Store
– Play Store
– Facebook
how far can it go
• Anticipatory Package Shipping
• Analyze consumer data – prior orders
– product searches
– wish lists
– shopping cart contents – cursor activity
• Another example of platform-centric
• What are Amazon, Google & Taobao seriously developing?
• Amazon – Prime Air
• Total customer/user experience
– Online or offline or O2O
– Perfecting every single step of interacting with users/customers
– Give them what they desire OR even before they ask for it
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