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Digital Strategy (The 5W's) (WHAT factors matter to its success?…
Digital Strategy
(The 5W's)
WHO
does this pertain to and affect?
Us (ODEN)
Them (Our Competitors)
Our Clients (Existing/Prospect)
Our Partners (Existing/Prospect)
Influencers
Media
Consultants
3rd Parties etc
Advertising
WHAT
factors matter to its success?
Knowledge (of trends)
Business
Technology
Industry
Economy
Resources
Contract (Cost-effective Overflow)
In-House (ROI & Future-State readiness)
Outside Partnerships (Diversity & Expertise deferment)
Tools [TBD]
Skills (Needs reworking**)
[Great Staff]
Cohesive (works well together)
Expertise (in their given field)
Reliable (to fill those roles)
Varied (in talents & abilities)
Understanding (of everyone's role)
Communication
Creativity
Execution
Problem Solving
Presence
Expertise (Digital specialty)
Branding
Qualities
(as an Org)
Change mindset
Culture of innovation
Risk Tolerance
Ability to learn
Adaptability
Depth
Future Focused
Objectivity
Budget
WHEN
will this strategy emerge?
Present
Immediate (Now)
Hilton -Interactive HTML5 Banner Ads
FedEx - Brand Review Website
Fast approaching (90 days +)
Hilton - Augmented Reality Ads?
Reflow PDF's
Future
Short Term (12-18 months?)
FedEx - Virtual Assistance
Long Term (3-Year)
WHERE
will we see its impact?
Our Digital Presence
Our portals (websites)
(External) Oden.com
(Internal) Intranet.Oden.com
Media outlets
Facebook
Twitter
Instagram
Blog (Oden.com)
Press Releases (Oden.com)
[TBD]
Business Development Strategy
Product Offerings / Sales Pitches
Type of prospective clients
Physical
Environments
On-site
New storage capacity
New servers
Off-site
New hosted services
3rd party
Hosting
Services
Capabilities
Service Offering
Products
Skills
Earned Media
#
Increased viewership (followers)
Interviews
blogs
coverage
[TBD]
WHY
are we doing this?
Increased ROI
[Internally]
Productivity
Less time spent managing vs. doing (efficiency)
Time tracking
[Time]
. Faster and more streamlined
[Data]
. Improved quality of time collected
[Data]
. Improved detail on job costs & time
[Insight]
. More in-depth tracking for reporting, budgeting, & process improvement
Project Management
[Time]
. Faster, more streamlined, and centralized
Projects
Views (Budget, timelines, job optimization)
Files (documents, assets, knowledge base, workflow)
Communications (Emails, chats, workflow event logging)
Improved view on real-time work/loads, costs, etc
Task Management
[TBD]
Domain Awareness & Self Reliance
Less coordination of resources and people/team
[Externally]
[TBD]
Metrics
Diversity
(Diversification?)
Client offerings
Skills and jobs for our workforce
New lines of business
Client roster
Revenue streams
Marketability
New lines of business
New client opportunities (existing & prospective)
Maintain relevance
Recruitment & Retention
HOW
will we accomplish it?
[THE ROADMAP!]
Patterns & Methodologies
How do we measure/evaluate how we answer this?