TOURIST MARKETING (UNIT 1. STRATEGIC MARKETING OF COMPANIES AND TOURISM…
UNIT 1. STRATEGIC MARKETING OF COMPANIES AND TOURISM PRODUCTS.
The marketing mix in the tourism strategic plan.
Importance of the price
It is an instrument with which you can act within limits with speed and flexibility.
It is the only instrument that provides income.
It is the only information available in many decisions.
It is a competitive instrument with great force.
The tourist promotion in the public and private sector.
The public company does not seek to maximize its benefits, but seeks the general interest of the community to which it belongs.
The public and private company is not absolute.
Public companies belong to the public sector and private companies belong to private individuals.
Establishment of tourist information agencies.
Education and orientation of the community regarding the treatment of visitors.
Formulation of comprehensive development plans and tourism market.
The promotion in the marketing mix of the tourist company.
It is the systematic and coordinated adaptation of both public and private companies.
The main instrument available to stimulate the operation of the tourist system and to exchange tourist flows towards the receptive regions.
The promotion department of the company.
It consists of
They offer a basic product that is the lodging or lodging in a building.
For excellence are the travel agencies.
They provide the first essential attribute of the tourist product.
UNIT 3. OPERATIONAL MARKETING OF COMPANIES AND TOURISM PRODUCTS.
CRM and Data Mining in tourism marketing.
It's based on
It is a business strategy aimed at customer loyalty.
It is to obtain patterns of behavior between certain concepts of customer information.
Promotion and passive and proactive digital communication.
Proactive communication includes
The innovative and anticipated strategy.
Aggressive growth policy
Protect your innovation through patents
Target large markets
Digital tourism marketing
It is a form of marketing based on the use of digital media to develop direct, personal communications that provoke a reaction in the receiver.
Personalization of the deal
More effective communication and marketing strategies.
Management of conventional advertising communication and its connection with digital.
In the principle of attention.
UNIT 4. E-MARKETING AND E- PROMOTION OF COMPANIES AND TOURISM PRODUCTS.
Offer focus: Web of intermediation tourism companies.
The use of the internet not only means an increase in sales through this medium, but it also favors offline sales.
Focus demand: travel and tourism cyber consumers
The agency receives a commission previously agreed with the provider of the same, which varies according to the type of service in question.
It is a tourist product organized by own initiative of a travel agency and directed to a market or touristic segment of the agencies.
The cyber consumers
It is important for consumers that online businesses are backed by a recognized brand.
Offer focus. Web of supplier tourism companies.
The most requested products that are sold on the network are
The links and the tourist promotion.
Directed advertising on the internet consists of banners, screens in miniatures, newsletters and even free programs.
UNIT 2. TOURIST MARKETING AND PROMOTION OF PRODUCTS.
They are highly fragmented networks in which they are aligned in a casual way.
There are three types of SVM principals.
Promotion of tourist products aimed at the final consumer.
Set of physical or psychological attributes that a consumer considers to have a tangible good.
Set of activities that are designed to meet the needs that are not presented in the form of a material good.
Tourist markets and types of business tourism products / services.
We refer to the point of contact that exists between tourists and tourism operators.
Types of tourism products we have
Promotion of tourist products aimed at professionals in the sector.
It is done through the following activities
Work meetings where updated information on the country's tourism is provided.
Familiarization trips are organized specially designed for the tourist press in order to use information distribution networks.
International Tourism Fairs
Massive events involving tourist offices and exhibitions from different sectors of the tourism industry.
Familiarization trips specially designed for tour operators are organized. and foreign travel agents.