Please enable JavaScript.

Coggle requires JavaScript to display documents.

HOTEL MARKETING (Origin Analysis (La Hoteleria: Product and service (we…

- - - - This implies providing tangible products.
      - Also, and above all, services: being at the service of the client.
      - The best performing companies are the ones that best care for customers.
  - - - An added value is something extra, something for which the client does not pay or does not realize that it pays.
      - Added value is the "napa" that retains customers.
  - - - Travel, as we know it, is a characteristic phenomenon of the twentieth century.
      - It is directly related to the increasingly widespread use of the automobile and aircraft.
  - - - It is the activity that contributes most to Panama's gross domestic product.
      - Developing a tourism business must be originated in the possibility of creating wealth, not just for the owner.
      - Tourism creates wealth.
- - - - It is photographing the number plates at the moment the cars pass under an automatically operated camera.
  - - - National Geographic magazine is aimed at connoisseurs of exotic destinations.
      - The Modern Madurity re-view, published by the American Retirement Association, reaches more than 20 million members.
      - Audubon in the magazine Audubon attracts many bird lovers.
      - The FM radio station would be a much more effective medium than the medium wave.
  - - - Conditions within the industry.
      - Conditions in the customer industries.
      - Conditions within the company.
      - General Socioeconomic Factors.
  - - - Changing lifestyles and other social changes can change the combination of travel in a drastic way over the next few years.
- - - - Intermediary is an independent business that exists between the manufacturer and the final private consumer or industrial user.
        
        The marketing or marketing you are looking for
        
        Meet the needs of the customer with a profit (profit) for the company.
  - - - The management of a tourism company must be professional.
        
        Recommendations for tourism authorities to promote the following requirements.
        
        Make a geographical area a tourist destination.
        
        Create your own complementary offer.
        
        To train with the least possible cost to its personnel in the difficult passage of waiters and receptionists to sellers.
  - - - Set of a people and organizations with a need or desire to meet, and two people and organizations that have the solution to that need or desire.
      - It consists of needs, products (solutions), sellers and buyers.
    - - Grow corporate accounts.
      - Sell hotel services for conventions and banquets.
      - Investigate markets.
      - Promote the hotel among the main customers.
  - - - Identify the market well and "make known" that we exist and what we offer.
        
        What is the effect of advertising on airlines?
        
        Fairly immediate
- - - - That the instincts made have different reading if the watcher pays his bills or is an employee who receives a salary.
      - A hotel is like a small town with services around the clock.
  - - - Special rates for groups, which usually include transportation, accommodation.
      - Most of them are hired by a travel agency that works in cooperation with an airline.
      - The rate is practically equal to what the customers would pay if they went without the excursions.
  - - - Hoteliers at the end of the 19th century began to group together to benefit and
        protect each other
      - The AH & MA is the entity that groups all the state associations of the sector
        hotelier.
  - - - It was the first company to introduce itself to international hotels.