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Marketing mix for SERVICES (AND NOT FOR PROFIT MARKETING) (Physical…
Marketing mix for SERVICES (AND NOT FOR PROFIT MARKETING)
People
HR management
business to business management
front line staff
eg: sales person, receptionist, etc...
Process
visible
self service
eg: grocery shop self checkouts
queue management
co-producers
customers making coffee themselves
invisible
Physical evidence
atmosphere
decor and quality
restaurant / menu
cleanliness and condition
physical appearance
stylishness
lavishness
Contribute to delivery of customer value