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Week 6 (Perception, Cognition and Emotion (Perception = how one assigns…

- - - - Stereotypes 2. Halo/horn effect 3. Selective perception 4. Projection
    - - Focus attention on one aspect of an issue and leaving other aspects out
      - Substantive, outcome, aspiration, process
      - Alterative frames: interests, rights, power
    - - Escalation of commitment
      - Mythical fixed-pie beliefs
      - Anchoring and adjustments
      - Availability of information (how information is presented, vividly means easily recalled)
      - Winner's curse
      - Law of small numbers
      - Self-serving bias
      - Endowment effect