Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing (chapter 1 : Marketing Creating value and capturing it (Building…
Marketing
chapter 1 : Marketing Creating value and capturing it
What is Marketing
Understand MarketPLace and customer needs
Designing Customer Driven Market Strategy
Preparing integrated Market Plan
Building Customer Relationships
Capturing Customer Value
Change in Marketing Landscape
Chapter 8 : Products Services and brands
What is a Product?
Product and service Decisions
Branding Stratergy : Building Strong Brands
Services Marketing
How companies mange products and brands
Chapter 9: New Product Development and Product Life Cycle
Additional Product & service considerations
Product Life cycle Strategies
Manageing New product development
New Product develpment stratergy and Process
Chapter 10: Pricing understanding and capturing customer value
What is Price