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Memes ! (Microcelebs (Downsides (ICT affordances (high visibility = low…

- - - - high visibility = low privacy
  - - - Human developed the search algorithm to rank results
    - - Increasingly difficult to evaluate realness of metrics
      - Botting
        
        Goal of getting attention of an amplifier
    - - Companies see them as influencers and pay them to endorse product
- - - - Diffuse from person to person but shape and reflect general social mindsets
        
        Competition : Compete for our attention
        
        Selection: Must interest wide audience
    - - Shifts focus of literacy from individual to community involvement
  - - - Amplification effect that reaches wider audience