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Judie is a mother aged 35-45. Her job-title is mum. She wants to earn…
Judie is a mother aged 35-45. Her job-title is mum. She wants to earn extra income for the family, but needs the flexibility of being a mum.
Where do we find them?
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Physical
"Cheap events" / Coffe
Needs to be done before, during and after program #
Face to face events
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Events at schools - drop kids off, then morning tea #
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Market trends
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Don´t need a lot of money, can do it from a computer
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