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How to create an optimal market mix ? (Sell right products (Product…
How to create an optimal market mix ?
Sell right products
Product quality
Branding
Features
Variants
Product mix
Customer service and support
Availability
Competitive edge
Run efficient promotions
Marketing communications
Personalized promotion
Sales promotion
Public relations
Direct marketing
Branding
Optimize price
Positioning and messaging
Discounts
Credit
Payment methods
Value adds and free elements
Listing
Competitive pricing
Sell at the right place
Communication channel
Sales channel
Sales support
Trade events
Retail store vs online
Deploy right people
Focused marketing planners
Focused customer contacts
Culture development
Remuneration
Recruitment
Training and skill development
Establish efficient processes
Customer focused processes
IT support
Feature design
Research and development
Provide a great physical experience
Sales and staff contact
Product packaging
Online experience
Minimal customer effort
Documentation and maintenance of records