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The marketing mix - PLACE (DISTRIBUTION) (Collaborative distribution…
The marketing mix - PLACE (DISTRIBUTION)
Traditional distribution
manufacturer
wholesaler
retailer
consumer
Collaborative distribution
backhaul
sharing empty capacity
co-loading
sharing capacity to the same direction
continuous move routing
multi-stop trips
physical internet
shared network of logistics systems and facilities
Multiple distribution channels
in store
online
phone sales
Choosing the right channel
level of service which needs providing
size of the company
type of product
convenience product
intensive distribution
shopping products
selective distribution
speciality products
exclusive distribution
perishable products
short distribution design
environmental factors
STEEPLE
Omni-channel world
availability to the customer in all channels