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The Global Marketplace (Deciding how to enter the market (Exporting:
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The Global Marketplace
Global Marketing today
Global competition is intensifying. Foreign firms are expanding aggressively into new international markets, and home markets are no longer as rich in opportunity.
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Political- Legal environment: in consider to do business in a given country, a company should consider factors such as the country's attitudes toward international buying, government bureaucracy, political stability, and monetary regulations
Cultural environment:: seller must understand the way that consumers in different countries think about and the use certain products before planning a marketing program
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