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Shared vocabulary (Insight ((uploaded image), It is:
An (our) in-depth…
Shared vocabulary
Insight
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It is:
An (our) in-depth explanation of the behaviour of people (customers), formulated in terms of necessity, belief or desire.It is NOT:
a fact or an idea or a previous perception, nor a justification of previous thinking, nor obvious...Where is it:
Challenge > Insight > concept > proposal > prototype >pilot > businessHow do I know:
Insights are an inference, an interpretation. They are not explained by the customer. How is it made:
A brick is a piece of information that makes sense on itself, because it emphasizes that:
- we are estranged, surprised, it does not fit our feeling, it makes us curious, it hits us suddenly
- it can be some data, a quote, a contradiction
- it is NOT AN IDEA, NOT an INTERPRETATION, NOT OUR OPINION NOR an ASSUMPTION
Pre-Insight: Made of BricksInsight: Made of Pre-Insighs
Opportunity Area
Las Áreas de Oportunidad son espacios / materias /
sectores que a día de hoy están siendo
desarrolladas por la compañía. Un Área de Oportunidad
es lo suficientemente abierta y concreta donde
encanjan así distintos retos.
Challenge
Los retos deben de ser un desafío para la organización, lo que implica que en muchos casos sus resultados y la forma de llegar a ellos no son claramente visualizables o incluye barreras que hay que superar para llegar a un objetivo. Es importante que el Reto sea claro y debe formularse y comunicarse de manera que faciliten la generación de ideas.
Innovation
Innovation doesn't just happen, it's the result of combining good people with an innovation process, being focused and willing to learn, and having a culture that supports experimentation.
Intrapreneur
People within a large corporation who take direct responsibility for turning an idea into a profitable solution through creativity, assertive risk taking, and innovation.
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