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Marketing Mix - Place (Vertical Marketing System (Corporate VMS (Owning…
Marketing Mix - Place
Vertical Marketing System
Manufacturer
Wholesaler
Retailer
Consumer
Corporate VMS
Owning other members
Contractual VMS
Contractual Arrangements
Administered VMS
Exerting Control
Traditional Distribution
Manufacturer
Wholesaler
Retailer
Consumer
Collaborative Distribution
Backhaul
Share Opposite routes to fill empty capacity
Co-loading
Sharing capacity in same direction
Continuous Move Routing
Separate shipments with multistop trips
Physical Internet
Shared network
Interconnected logistics
Multi Distribution Channels
Physical Stores
Online
For customer needs
Service levels
Distribution Channels
Channel Members
Suppliers
Distributors
Enable
Offering
Value Delivery Network
Functions
Information
Market Environment
Outside Forces
Strategy Planning
Promotions
Contact
With Consumers
Matching
Influence
Negotiation
Price/Terms
Financing
Risk Taking
Choosing Right
Level of service
Company Size
Product Type
Convenience
Shopping
Specialty
Perishable
Competitors
Environmental Factors
STEEPLE
Distribution Objectives
Delivery Network Value
Good relationships
Conflict management
Omni-Channel