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Marketing research (Types of research (behavioural, attiudinal, [rpduct…
Marketing research
Types of research
behavioural
attiudinal
[rpduct development
policy development
public consultation
communications
public relations
market measurment
Strategic corporate goals
Information needed
how will it be used
does the info make any difference
Types of data
Quantitative
Numerical data
qualitative
Textual or verbal
research planning
exploratory research
refining research design
main research collection
analysis and interpretation
report findings
written report
statistical?qualitative
primary research data
explore secondary research