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Home Tuition Business Model (Key Resources (Room (To house 4 pax,…
Home Tuition
Business Model
Value Proposition
Customer's Pains
Parent's
Ill-discipline
Poor Results
After school Activities
#
Assignments
Student's
Boring, rather stay home to play
No time to do school homework
Customer's Gains
Parent's
Structured lessons
Taught by MOE teacher
#
Specialised lesson plans
Improvement in results
Small groups (3-5)
#
Guide students with School Assignments
Flexi 1-on-1
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Occupy
2-3 hours productive time after school
Saturday 1000h-1200h
Tuesday 1500h-1700h
Thursday 1500h-1700h
Monday 1500h-1700h
Student's
Different type of lesson structure as compared to other tuitions or schools
Good grades, good school
Customer Relation
Recurring
#
Personnal
Face to face
Trust
Monthly report
#
Performance in school (Results)
Performance in tuition (results)
Improvement curve
Attendance
Appraisal (for primary Students)
Interaction with Parents
#
Once every semester
Or Once every year
Presentations
Deck for Parents
Benefits of small group vs 1-2-1 vs large classes
Unique services (monthly report)
Methodology and principle of teaching
Backed with research papers
Lesson Plan overview for the year (subject to adjustment based on pace)
Deck for Students
Expectation when attending classes
Methodology and principle of teaching
Lesson Plan overview for the year (subject to adjustment based on pace)
More
Cost Structure
OPEX
Teaching Material
Ink
Paper
Utilities
CAPEX
Printer
Room
Furniture
Boards
App
Budget?
iPads
Key Resources
Room
To house 4 pax
Layout/requirement of the room
Teaching Syllabus
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Lesson Plan
#
App?
Material
Legal
Key Activities
Teaching
Primary
English
Math
Science
Chinese
Secondary
English
Math A
Mandarin
Math E
Lesson Planning
Report
Monthly Report
Report Card??
Customer Segment
Students
Primary
Secondary
Parents
Kiasu
New age
low to high Income
prefers near school
#
Busy
Revenue Streams
Tuition Fees
Lower Primary
$45/hour
$500/12 hours/month
Upper Primary
$55/hour
$600/12 hours/month
Lower Secondary
$55/hour/1 subject
$65/hour/2 subjects
Upper Secondary
$65/hour/subject
$75hour/2 subjects
Channel
Word of Mouth
Parents
Students
Social Media
WeChat
Instagram
Key Partners
Teachers
Melissa
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Mum
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Aloysius
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