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Marketing Mix - Product (Product (Considerations (Development Requirements…

- - - - Not Satisfactory
        
        Irritation
- - - - Installation
      - After-care
      - Warranty
      - Delivery
    - - Packaging
      - Brand Name
      - Quality
      - Styling
      - Features
    - - Actual Core Service
  - - - Frequently Purchased
      - Low Investment
    - - Less Frequent
      - Selected on Price
    - - Luxury
      - Expensive
    - - Little Knowledge
- - - - Opportunity
      - Identification
      - Selection
    - - Concept Generation
    - - Concept Evaluation
      - Project Evaluation
    - - Development
  - - - Micro/Macro
      - Competitors
      - SWOT
    - - Research Laboratories
      - Periodic Reviews
      - Product Suggestions
      - Serendipitous Suggestions
      - Competitors
      - Collaboration
    - - Most Promising
        
        Further Development
      - Less Promising
      - Criteria
      - Dyson - Real, Win, Worth it
    - - Detailed
      - Target Consumers
        
        Gauge Reactions
        
        Feedback
      - Words/Images
      - Product Attractiveness
      - Refined
    - - Target Market
      - Planned Value Proposition
      - Sales, Market, Profit
    - - Concept
        
        Prototype
      - Physical Product
    - - Prototype
      - Marketing Mix
      - Time Consuming
      - Expensive
      - Real Settings
    - - Full Scale Launch
      - Evaluated Feedback
      - Costliest Stage
      - Consider Timing
      - Competitors
- - - - Can't Support Fast Growth
      - Falls Short of Claims
      - Product Limbo
      - New Category Product
        
        Not Defined
      - Revolutionary Product
        
        No Market