Usually, we do not use the word “focus group” when inviting participants, as the term can be intimidating. Instead, we say we are getting together a few people to talk about
the topic. Do not use jargon in the invitation. In most cases, the invitation should sound like it will be an easy, comfortable, interesting conversation.
Think about who should offer the invitation. Will people be more willing to participate if someone from their community or village invites them than if a stranger invites them? Or would people feel honored to be invited by a head of a local organization? People are more likely to say yes if someone they know and respect invites them to participate. If that is not possible, it helps to be able to refer to a person whom they know and respect as supporting the study.
An invitation with this phrasing brings results: “The deputy minister (or the commu- nity health nurse) said you might be able to help us. We are getting together some people to talk about (name of topic).”