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Food supply & marketing mix (The marketing mix (P: Price (Consumers…
Food supply & marketing mix
Food supply
Food insecurity
Causes of food insecurity
We wast 1/3 of our food
A poor communication throughout the supply chain
Costs 750bn yearly
The 4 pillars of food security
Food availability
Access to food
Utilisation of food
Stability of the food supply
Solutions to food insecurity
The use of biofuel
Advancing African/Asian agriculture
improvising new food distribution methods
Use of mobile technology in africa
Solar energy
The marketing mix
P: Place
Place is where the product is sold. e.g retailers such as coles will sell the specific spot on the shelf at eye level for a higher price i.e Eye level is buy level
P: Price
Consumers may equate price with quality
Price will determine the image of your product
A price near the profit margin is competitive
Premium price: a luxury food
Low price to gain market share
P: Product
Differentiation of the product will make it noticeable to the market
Associating images my help brand a specific lifestyle which comes with the food
Good taste/quality will sell well
ingredients will meet consumer demand
P: Promotion
Media advertising, promotions, word of mouth