5. Airline e-Commerce (:star: Key features of e-Commerce (ii) (11.…
5. Airline e-Commerce
Drivers for Change
- Technology is pervasive
- Adoption is high, especially among next gen
- Cust demand increasing, becoming more complex
- Penetration of e-commerce in many service sectors
- User comfortable with e-payment
- New market segments are IT-savy
- Cultural habits of country
Why are airline implementing e-Commerce?
- Need to improve productivity & cost efficiency
- Reduce dependency on 3rd parties intermediaries
- Need for stronger & direct connection with cust.
- Effective use of new media = airlines increase marketing power
- Airline pricing can be more dynamic, interactive, real-time, and market-focused