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Ferrero Rebranding (Elements and Principles of Design (Trademark gold and…
Ferrero Rebranding
Elements and Principles of Design
Trademark gold and brown colours
Elegant design
Shape of packaging
Classic patterns
Technologies
Photoshop
Die Cutting
Adobe Illustrator
3D Model
User Centred Design
Eye-catching elegant designs
Understandability of packaging design and layout
Design Strategies
PMI
Using familiar yet different designs to attract customer attention
Project Management
Gantt Chart
Checklists
Sustainability
Sustainable materials
Minimal use of plastic
Legal Responsibilities
Consideration of intellectual property
Materials
Cardboard