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8. Airline Marketing (:star: Uncontrollable factors (3. Economic…
8. Airline Marketing
Marketing Activities
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- Consumer-oriented period
- Trend shifting to this
- Requires IT to feed stats data, Cross-Functional Commercial
- Production-oriented period
:pencil2: From LT 10: Corporate Mission
- Affected by corporate mission, targeting long/short term
- If long-term: sustainability, strategic decision making, supported by Strategic Report (SR)
- If short-term: tactical decision making, supported by Operation Reporting (OR)
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