Articulating Design Decisions (when communicating design Be Professional,…
Articulating Design Decisions
when communicating design
show your expertise in this area and you can be trusted with the solution
You've thought about it, pursued it, and are logical in your approach. This isn't just a random idea; there is purpose and focus
You know what you want and how to get it done. Having a solid argument shows that you're not wishy-washy and you mean that you say.
you value other's opinions and time enough - be well prepared, not wasting time or disregarding others
deliver good design
Focus on the product, not the process
Three things that make design successful
It solves a problem
It's easy for users
It's supported by everyone
Measuring success with Goals set upfront
compare results before and after
track specific metric
KPI (key performance indicator)
when working on design...
Document thought process
and be prepared to answer 3 questions
Problem | Solutions
describe measurable problems and solutions using only words
Design Changes | How It Affects Users
Simplified? Usability issues? (verify by common sense and research)
Why design decisions better than alternatives
Reducing cognitive load
See their perspective
predicted behavior = personality + role/value + observed reactions
Write Down Objectives
questions you need answer
Show Design Alternatives
Also show ideas that are not recommended to show your thought process
analytics, usability reports
Create a Support Network
make sure there are people in the room who will back you up
Get a "Ringer"
have someone to cover the points you are missing
have people who are ready to defend you
clutter, options or roadblocks
place holder images, test
listening without interrupting
hearing what they're not saying
uncovering the real problem
Is this usability issue or preference?
take note, ask questions, repeating or rephrasing what was said
putting up the right attitude to get what you want
1. Give up control
2. Always lead with a YES
show that you understand problem that they tried to solve, but disagree with the solution
to defend your solution...
appealing to noble motives *
(how to influence people )
vision, mission, goal, kpi...
Side by side comparison
propose an alternative solution
give them a choice
postpone the decision until another time
From a design perspective...
What you like and dislike
Things that describe visual design
facilitates a primary use case...
follows a common design pattern...
meets a particular goal...
data supports it...
complies with a standard...
limited by technology
draws the user's attention...
creates a flow for the user...
Establishes the branding